The Fine Line Between Reporting
and Self-Promotion

This double illustration captures the blurred lines between journalism and social media. In the age of instant sharing, everyone has the tools to become a reporter, but this power brings a unique ambivalence. The first image shows a burning house, with the filmer’s face as a small, detached detail. The second shifts the focus entirely, highlighting the person’s grinning selfie while the tragedy fades into the background.

These images explore the tension between the desire to inform and the need to be seen. In a world where news is increasingly filtered through personal narratives, the line between conveying information and self-promotion often blurs. It raises questions about authenticity, empathy, and how much of the story is lost when the storyteller’s face becomes the main focus. Is objectivity sacrificed for the sake of likes and visibility? This visual commentary invites viewers to reflect on the impact of social media on modern journalism and the way stories are told—and perceived—in the digital age.